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GEM: Gift & Book Influencers
This text introduces a newer and cost-effective method of Influencer marketing called GEM. The platform allows brands to easily discover and gift influencers who are relevant to their brand and have a genuine interest in their product. The process is quick, taking only 90 seconds or less. Brands can create custom campaigns for their products in the Digital Gifting Suite and influencers who align with the campaign will be notified to claim or add the gift to their wish list. GEM simplifies influencer marketing for both brands and influencers, offering features such as instant direct gifting, custom premium gift campaigns, and full spectrum campaign analytics for brands. Influencers can match with brands based on their interests and demographic, browse curated gifts from brands they love, and build mutually beneficial relationships. GEM also provides instant access for users with over 10k Instagram following. Overall, GEM aims to simplify influencer and celebrity marketing.