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WPP BAV Best Countries
The WPP BAV Best Countries virtual world provides access to global perceptions data, rankings, analysis, and insights into 85 countries featured in the BAV Best Countries 2023/24 Report. Explore each country's brand, consumers, and industries through insights from BAV's analysis team, WPP's global operating companies, and thought leadership from the Wharton School of the University of Pennsylvania. Immerse yourself in this futuristic journey, from the Arrivals Hall welcoming you to the Departures Hall with interviews and reports, culminating in the Best Countries Countdown for 2023. Take a virtual tour of each country, understanding their global perception and impact on brands, culture, and citizens. Overall, this experience offers a unique perspective on global opportunities for brand growth in 2023.