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This abstract introduces Concepts, a Retail store that initially emerged in 1996, blending street, skate, and fashion elements. Over the years, Concepts has infused its authentic origins with a talent for storytelling and expressing its identity through numerous collaborative ventures and original products. Now, after 24 years, Concepts has expanded its presence to cities like New York, Dubai, and China, all the while pushing the limits through exceptional projects. From drawing inspiration to creating high-quality items and providing a distinctive retail experience, Concepts tells a narrative through its products in a truly unparalleled manner.