The iOS app allows users to access the world of Selfridges easily. Users can receive personalized style inspiration, insider alerts about events, and stay updated on their favorite brands. The app offers features such as creating a personal feed, push notifications for new designers and promotions, exclusive event alerts, and location-based content. Users can also add products to their wish list, sync between devices, and use voice search. Shopping is made convenient with various delivery options and international shipping. The app features popular designers, new brands, and weekly fashion inspiration. Overall, the Selfridges app provides a luxury shopping experience with a wide range of products and services.